A business blog is an up-to-date resource that keeps your potential and current customers interested in what you have to say. Online surfers see through sales copy and marketing jargon easily. What they are looking for is the face behind the company, a smiling person to relate to. Blogs are the easiest way to connect personally with potential customers.
A good blog forms the centerpiece in any effective social media marketing efforts. By taking a strategic approach to blog marketing, our social media experts can position your business so it is recognized by leaders in your industry, creating buzz and credibility for your business while strengthening relationships with your customers.
Blogs allow business owners to add and update information on their blog in real time without the hassle of contacting their webmaster to ask for an update to their website. There’s no limit to how much content or post you can add to a blog. Your blog can and should include bios, pictures, and (most importantly) the content that keeps your readers coming back to your blog and business. If visitors like what they see they’ll subscribe to your RSS feed. Then they automatically receive every post in their inbox or RSS reader.
Having a corporate blog will help your company in many different ways including:
Establish credibility for your company as an expert and leader in your industry.
Develop strong customer relationships with your clients when you can take part in the discussions, receive feedback, therefore build trust.
Create a media outlet where media can be informed about news related to your company and your insight on news within your industry .
Enhance your corporate image and attract prospective employees, potential business partners, and investors.
Improve your search engine visibility via fresh content and natural inbound links from related sites in blogs. These are the two important factors in maximizing a site’s presence in the search engines.
Contact us to learn more about the power of blog marketing.